As with their pioneering muesli launch in 1994, Bagrry’s approached oats as an opportunity to enhance everyday nutrition. Their oats line features thoughtfully made variants make a typically Western breakfast staple more accessible and appealing to Indian consumers.

While revamping their packaging design, we took a distinct typography-led approach to make it an evolution (not a revolution), communicating not just the product’s nutritional benefits but also the brand’s legacy of innovation.