No more to be shoved out of sight into cabinets, home appliances are moving from being eyesores to display pieces in the home. Consumers seek form as well as function — a touch of personality, a dash of flair, a sprinkle of innovation. They crave appliances that elevate their living spaces with style and substance. They ask, what if a fanlight could double as a piece of art? Enter NUUK.

An impeccably stylish line of home appliances, NUUK is tailored for go-getters with taste, crafted to welcome them back to a home they cherish.

Subtly exuding flamboyance, the visual identity we created for NUUK establishes a robust foundation that seamlessly expands across all brand offerings. A polished, clever communication style (with a side of sass) gives typography the central role with bold messaging presented in a typeface influenced by Scandinavian design principles. NUUK is where intelligence meets charm and information sparkles with wit to create a brand that is enjoyable and memorable.