• Winston
  • Winston Art
Winston
  • Winston
  • Winston Art

INDUSTRY

Healthcare

SCOPE

Brand Identity System, Brand Strategy, Nomenclature, Packaging Systems.

Winston

THE ART OF SELF-CARE

A brand that believes grooming should feel less like a chore and more like a moment of daily luxury, Winston is reimagining personal care through a lens of tasteful simplicity, where advanced technology meets intuitive design to redefine personal grooming, in the comfort of home. A brand upgrade meant a more premium and inclusive positioning, to reflect customers’ style spirit and the brand’s own evolution.

We reimagined Winston as a fashionable friend who always knows the perfect balance between polished and practical. The brand is now warm and welcoming, with a pastel colour palette that feels fresh and modern, and elegant typography that speaks to a more sophisticated audience. It takes grooming seriously while believing that looking good should feel good too. It’s all about setting new standards for what Indian consumers should expect from their grooming tools and brand relationships.

Winston envisions a future where Indians view grooming not as a mundane task but as an act of self-respect and self-love, a refined ritual that's both accessible and enjoyable, without being tedious or time-consuming.

Your best self forward, always

INDUSTRY

Personal Grooming

SCOPE

Brand Identity System, Brand Strategy, Consumer Research, Content Strategy, Rebranding and Packaging System

Winston Art

THE ART OF SELF-CARE

A brand that believes grooming should feel less like a chore and more like a moment of daily luxury, Winston is reimagining personal care through a lens of tasteful simplicity, where advanced technology meets intuitive design to redefine personal grooming, in the comfort of home. A brand upgrade meant a more premium and inclusive positioning, to reflect customers’ style spirit and the brand’s own evolution.

We reimagined Winston as a fashionable friend who always knows the perfect balance between polished and practical. The brand is now warm and welcoming, with a pastel colour palette that feels fresh and modern, and elegant typography that speaks to a more sophisticated audience. It takes grooming seriously while believing that looking good should feel good too. It’s all about setting new standards for what Indian consumers should expect from their grooming tools and brand relationships.

Winston envisions a future where Indians view grooming not as a mundane task but as an act of self-respect and self-love, a refined ritual that's both accessible and enjoyable, without being tedious or time-consuming.

Rhea Karuturi

~ Co-founder, Hoovu Fresh

Rebranding is a risky business, a constant weighing of short-term pain and long-term gain, but always worth it in the end. 

We always wanted to create products that transform daily grooming rituals into moments of elegance and indulgence, and we finally have the branding and packaging to support this. 
Our rebranding has been a labour of love hand in hand with Stratedgy to arrive at a visual language that fully embodies the sophistication our clients deserve. 

Kruti B, Krupa Sheth Kapadia and the team – you have my heart for helping us envision who Winston could be. Working together has been such a pleasure, every step of the way. You and your team listened deeply, challenged us thoughtfully and translated our abstract thoughts into tangible reality. 

Thank you for helping us articulate what we always felt but couldn’t express.

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