When we were asked to build the packaging system for Wellbeing Nutrition’s platinum-grade collagen, we knew we had to break some stereotypes. This product’s story deserved a unique and effective presentation.
Marine collagen is having its moment for good reason.Your body absorbs it faster and more efficiently than other derivatives and it's essentially the building block your body loses as you age. Deep-sea sourcing matters too: cleaner waters mean purer collagen, free from the contaminants that plague land-based alternatives.This is biochemistry that actually works.
Each character was carefully matched with specific nutrients that echoed their traits, creating deeper connections between fantasy and function. And that’s how taking your vitamins becomes part of a larger adventure.
Growing skepticism toward western medicine has fueled demand for natural remedies – yet traditional formats remain a barrier. Convenience won, and pills replaced patience. Grandma's Kadha needed to bridge that gap: the efficacy of Ayurveda in a format that fits today's lives.
Three pillars, one tablet: Nostalgia, knowledge and credibility in Every Dose
Strategy has been a key partner in our vision for crafting Wellbeing.
Strategy has been a key partner in our vision for crafting Wellbeing - the team comes with in-depth market exposure of working with some of the leading house hold brands. Their astute knowledge of brand architecture and building a cohesive narrative for India focused brands is unmatched.
We continue to partner with them on several new initiatives. Kruti & Krupa are a breed of architects that immensely value entrepreneurs and work through every facet of the brand design to ensure you win. If your looking for a partner in your brand building journey you have landed at your destination.
Brand Identity Sytem
Brand Strategy
Identity and Packaging System
Naming Convention
E-Commerce Website
Content Strategy