We interpreted the five elements through the sacred Mudras, said to help channel our energy and form a deeper connection with the divine. Illustrated elements inspired by temple structures encase our Mudras, signifying the gateways to spiritual elevation and inner peace.
We needed packaging that felt native to the ritual, an inextricable part of it. The Vaayu Mudra – embodying wind, the bridge between devotee and deity – became our visual anchor. We encased these sacred gestures within Gopuram-inspired illustrations, evoking the temple gateways that mark the threshold between the everyday and the divine.
From the very beginning, they approached our project with a depth of thoughtfulness and research that set them apart.
Working with Stratedgy was an incredible experience for both Yeshoda and me. From the very beginning, they approached our project with a depth of thoughtfulness and research that set them apart. They didn't just focus on design-they immersed themselves in understanding our customers, our stakeholders, and, most importantly, the core of what we were trying to achieve. What we appreciated most was how they pushed us to think beyond our initial question, challenging us to see our brand and product through a whole new lens.
The outcome was far more than just a design-it was a strategic perspective that reshaped our approach entirely. It was a pleasure to collaborate with Kruti and Krupa, brainstorming at all hours and refining ideas together. Their passion, creativity, and commitment made the entire process both insightful and rewarding. We couldn't have asked for a better branding partner!
Brand Identity System
Brand Strategy
Nomenclature
Packaging System
Positioning
Brand Identity
Brand Strategy
Nomenclature
Packaging System
Positioning